Most small- to medium-sized businesses (SMBs) don’t possess the resources to run and maintain their IT infrastructure, let alone assess whether it’s still driving value for the company. However, if you want to ensure everything is running smoothly, it’s important to conduct technology business reviews whenever possible.

Identifying opportunities in all areas of business is vital for growth, but one area that’s often overlooked is technology. Although it’s easy to adopt an “if it ain’t broke, don’t fix it” attitude with IT, conducting regular technology business reviews is a must.

Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage:

Come up with and implement a media crisis management plan
It’s normal for businesses to go through a crisis or two.

People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people's attention as perhaps incorporate key search terms.