It’s no secret that cybersecurity has become a necessity for small businesses. As the threat landscape continues to evolve, grasping the fundamentals of cybersecurity is not only crucial for safeguarding your operations, but also for keeping your business from becoming a gateway to more widespread attacks.
Most essential cybersecurity training topics to safeguard your business
How to secure your personal information on Facebook and Twitter
Millions of people use social media every day to stay connected with friends, family, colleagues, customers, and more. However, many don’t realize that they are also putting their personal data at risk by not taking the proper precautions to safeguard their accounts.
How to use Twitter to grow your business
Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public conversation and exposure. Businesses use Twitter to engage their customers and update them on various business activities and news. Follow these tips on how to make the most out of Twitter for your business.
4 Biggest Facebook marketing mistakes
Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money.
Diffuse negative online comments the right way
Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online.
Social media tools for businesses
Social media has proven to be a powerful promotional tool in its most basic form — and even more so if deployed strategically and with enhancement tools. Read on to learn more about apps and other tools that can boost your social media strategy.
Having great content on your site is the magnet that attracts visitors.
Turn Instagram followers into customers
Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses are taking advantage of. The photo-sharing giant has a billion monthly active users, making it an ideal online marketplace.
BCP tactics to keep your business running
Whether your business is hit with a brief power outage or by a natural disaster, any kind of interruption to your organization’s productivity cuts into your profits. A business continuity plan (BCP) is critical to ensuring your organization stays open.
Social media tips for your small business
Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd.
How to create a Facebook ad that sells
Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook's online platform, advertising is now more affordable.
