Considering the most recent stats of Facebook’s daily usage -- an astounding 1 billion daily mobile users, to be exact -- it’s time to take another look at your company’s page. Even if you’re actively managing your page, changes and updates are so frequent at the social media colossus that there’s likely a feature or opportunity you’ve missed.

For many business owners, calculating the return on investment of a new technology purchase can be tricky. Some may not even see the value of calculating it, and therefore skip this step. This, however, can be a costly mistake to your business because if your technology isn’t saving you money, it’s costing you.