Your brand's online reputation is not helpless from negative reviews on consumer complaint sites. Though it's nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints.

A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful.