Email automation is the process of using software to automatically send emails based on certain criteria. This can free up your time so you can focus on other tasks, and it can also help you improve the results of your email marketing campaigns.
What is email automation?
Email automation is a tool that allows businesses to automatically send relevant and personalized emails to subscribers at predetermined instances based on specific triggers or criteria.
Leveraging email automation to improve your productivity
The benefits of email automation
Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.
Automate mundane emails to get more done
Everyone wishes we had more time to spend in a day. Between repetitive emails and seemingly endless meetings, it’s hard to find time for important tasks. Thanks to the increasing affordability of enterprise-level IT, however, SMBs can start getting at least half of those problems under control with email automation.
Add minutes to your day with email automation
How many routine emails would you say your sales and marketing teams send every day? If it’s not many, is that because you don’t have the resources for mass outreach campaigns? Either way, email automation is the perfect solution to staying in touch with customers and prospects without wasting company resources.
