Email automation is the process of using software to automatically send emails based on certain criteria. This can free up your time so you can focus on other tasks, and it can also help you improve the results of your email marketing campaigns.
What is email automation?
Email automation is a tool that allows businesses to automatically send relevant and personalized emails to subscribers at predetermined instances based on specific triggers or criteria.

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.