Back in 2017, Equifax, one of the three major credit bureaus in the US, made a major security blunder that leaked millions of sensitive information, including Social Security numbers, addresses, driver’s license numbers, and credit card details. The company estimated that the data of 145.5 million people (almost half the US population) were exposed.

No business owner wants their customers’ data leaked, but no matter how well your prevention plan is, the unexpected can happen. And when it does, what will determine the fate of your business is how well you respond to it. So before you start planning an incident response, read the following story and recite this: Don’t walk in the footsteps of Equifax.