Many business owners believe they should be promoting their organization in as many places as possible. Realistically, however, updating social media statuses without proper planning and strategy could do more harm than good. Read on to understand how timing is everything in social media marketing.

Regardless of your company's size, social media marketing is a fickle tool you can't afford to ignore, especially if your business targets Generation Z customers. Read on to discover five ways to get the most out of your social media.
#1. Choose the right platform
Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage.