High-quality products and services can make a business successful, but exceptional customer service is what makes customers come back. This is why companies constantly try to innovate their customer service strategy -- and some do it by adding artificial intelligence (AI) into the mix.

With so many affordable IT tools on the market, it's a great time to be a small-business owner. Most of them are basic and won’t require much training, too, so you don’t have to be tech-savvy to use them effectively. All you have to do is find the right one for your particular goals and needs.

“Fad” is a dirty word for many small-business owners. Whether it’s what they’re selling or what they’re investing in, business owners need long-term and reliable investments to secure their future. With 2017 in the rearview mirror, we finally know what was a fad and what was a smart investment.