A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful.

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive.