“Don’t judge a book by its cover,” the cliche goes. But in marketing, looks /do/ matter. Take, for example, your website. It is often the first opportunity to make a good impression on customers and potential customers. You don’t want to squander that opportunity just because your site’s looks aren’t up to par.

Much like how we’re turned off by professionals who look disheveled, we leave websites that look ugly and messy. Follow our tips to get your website cleaned up nicely and make it ready to convert customers.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images.

To make it through the heightened economic uncertainty brought about by the COVID-19 pandemic, businesses are protecting their cash flows and focusing on their core competencies. Managed IT services providers (MSPs) are lending a hand, too — by empowering remote teams and helping small businesses leverage technology to keep operating despite the myriad challenges.

Do you know why some small- to medium-sized businesses (SMBs) succeed while others fail during the first five years of operation? Poor leadership is one reason, the lack of capital is another. Another big reason is they didn't prepare for major disruptions, such as natural disasters and cyberattacks, that can bring their business to a grinding halt.

As the coronavirus disease continues to spread all over the world, more and more businesses are faced with a difficult decision: find a way to adapt to the current situation or close their doors forever. Here are some tips to help your business adjust to the challenges of the pandemic and stay afloat during these tough times.

For many businesses, remote working seemed impossible for a multitude of operational and financial reasons. But with the COVID-19 pandemic relentlessly plaguing the world, working from home has become the new standard. How will this change the corporate setup?
Enforced flexibility
A pandemic is one of the most socially, economically, and politically disruptive events that could ever happen.

Consumers and businesses are already dealing with the huge impact of COVID-19. As governments and private businesses continue to find ways to deal with the coronavirus pandemic, they turn to all available technology resources. In the long term, expect the following changes in the use of technology.

Smart business owners use an uninterruptible power supply (UPS) for emergency situations like a storm, fire, or other disasters. Often, a UPS is deployed for desktop computers to give employees ample time to save their work and prevent losing unsaved work.

Most small- to medium-sized businesses (SMBs) don’t possess the resources to run and maintain their IT infrastructure, let alone assess whether it’s still driving value for the company. However, if you want to ensure everything is running smoothly, it’s important to conduct technology business reviews whenever possible.

Virtual reality (VR), the technology that immerses users in digitally created simulated experiences, is experiencing a surge in growth. There are now many more uses of VR than first realized. These include applications in academic research, engineering, design, the arts, and entertainment.