A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed.
How automation boosts your small business’s marketing
Surefire ways to protect your email account
If you think your email is safe from hackers, think again. A lack of sufficient email security protocols can lead to data theft, unauthorized access to sensitive information, and successful malware attacks. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them.
4 Things to consider before selecting an MSP
Incorporating technology into business operations can be challenging given its complexity and constantly evolving nature. Many companies simply can’t keep up — this is why many of them are turning to managed IT services providers (MSPs) to handle their tech needs.
Watch out for distributed spam distraction
A lot of people get a handful of spam in their email inboxes every day. While spam can be a nuisance, it only takes a few minutes to delete or block spam. But if you receive tens of thousands of spam all at the same time, a huge chunk of your time and energy will be wasted on dealing with them — and they might actually be hiding telltale signs that you're being attacked by cybercriminals.
Don’t believe these disaster recovery myths
Modern technology changes rapidly, but not all businesses can match its pace. When it comes to disaster recovery (DR), we see business owners clinging to ideas that no longer apply. It’s high time you learn the truth about the following DR myths, so you can stop believing them.
Think your password is secure? Think again
The National Institute of Standards and Technology (NIST) created many of the password best practices you probably loathe — using a combination of letters, numbers, and special characters. The NIST now says those guidelines were ill-advised and has changed its stance.
Tips to enhance your website’s look
“Don’t judge a book by its cover,” the cliche goes. But in marketing, looks /do/ matter. Take, for example, your website. It is often the first opportunity to make a good impression on customers and potential customers. You don’t want to squander that opportunity just because your site’s looks aren’t up to par.
Fileless malware: Are you at risk?
Over the past few years, the security industry has witnessed a rapid evolution in attack techniques, including fileless malware. Now, cybercriminals use legitimate tools and services such as existing software, applications, and authorized protocols to carry out malicious activities like unauthorized data retrieval or data damage.
Here’s how you can wow website visitors
Much like how we’re turned off by professionals who look disheveled, we leave websites that look ugly and messy. Follow our tips to get your website cleaned up nicely and make it ready to convert customers.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images.
Guidelines on monitoring your employees’ online activities
There are advantages and disadvantages to monitoring your employees’ online behavior. Below is an honest and transparent list of arguments for and against such a practice. However, should you decide to monitor your employees, we have some guidelines for you to follow for a smooth implementation process.